How to add the new MailChimp subscriber to Paddle as a new customer

Relay.app is an automation tool that lets you automate actions across Mailchimp, Paddle, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the PaddleGet or create customer” action for each MailchimpNew subscriber” event.
Mailchimp logoMailchimp > Paddle
Trigger
Last triggered
Mailchimp logoNew subscriber
Paddle logoGet or create customer
1

Set the MailChimp trigger as "New subscriber"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New subscriber" under MailChimp. This will allow your playbook to automatically detect the newly added subscriber in MailChimp and initiate necessary actions.

If this is your first time using a MailChimp integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle whenever a new subscriber is added on MailChimp.

Click the "Add step" button, then locate the "Get or create customer'' automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to newly added subscribers in MailChimp by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

More how-to guides featuring Mailchimp and Paddle

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Add the Paddle new customer as a subscriber to your MailChimp list

Automate your subscriber management process by integrating Paddle with MailChimp through Relay.app. This integration enables the automatic addition of new Paddle customers as subscribers to a designated MailChimp list. As new customers are added to Paddle, Relay.app dynamically adds them as subscribers to your chosen MailChimp list. This streamlined approach enhances audience targeting and ensures that your email marketing efforts reach the right audience.

Add a new Paddle subscriber to your MailChimp list

Automate your email marketing process by integrating Paddle with MailChimp through Relay.app. This integration enables the automatic subscription of Paddle subscribers to a MailChimp list. As new subscribers are onboarded in Paddle, Relay.app dynamically adds them to the designated MailChimp list. This streamlined approach enhances your email marketing efforts by ensuring that your subscriber lists remain up-to-date.

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